My ToolBox
GRANT FIEMA
<marketer type="Gemini" origin="Digital World">
Passion = "Discovering what makes people advocates"
MY "WHY"
Growing up, I was a nerd — the kind who had my mom read me the encyclopedia. Everyone thought science was my calling, but I doodled too much. My obsession with animal facts evolved into creative expression… and I ended up in marketing. Perfect fit.
Data
Testing hypotheses like a MAD scientist, whether it’s campaigns on Meta or A/B testing a web hero.
Creative
Uncovering revelations and expressing them through creative expression.
What I Bring to the Table (besides snacks)
Growth Marketing
Iterative growth experiments to scale what works. From testing creative variations to refining funnels and doubling down on proven winners.
Social Media
Chronically online Gen Z, learned from some of the best at SoFi, and Meta business manager doesn't scare me.
Analytics Reporting
Analytics that cut through vanity numbers to uncover actionable insights that drive decisions.
Creative Strategy
The ‘aha’ moment! Connecting with humans through emotion and turning insights into briefs.
AI
AI as a tool to streamline workflows. Freeing me up for strategy and creativity. (I’ve got a funny AI story to share)
The Specifics
Prompt engineering, automations, insight research, comms frameworks, GA4 custom report building, GTM tagging, hook writing, scripting, A/B testing, landing page CRO, SEO/GEO, Google business optimization, vibe coding, Meta campaign manager, keyword research, on/off page SEO, retargeting, form optimization, email nurturing, community mgmt.
So what's my experince?
01
SoFi
Research, YouTube, Podcasting, Content Distro, Reporting
Richer Lives Campaign
I supported this podcast series by researching talent for question development, editing full-length episodes into social-friendly cuts, and delivering performance reports.
02
Freelance
Website Design + Development, Form Optimzation, Custom CMS
Victory Homes Website Build
Designed and developed this website. Standout features include a custom CMS & form logic. This site led to an improved conversion rate and improved local search rankings.
.webp)
03
Dynasty Financial Partners
E-commerce, Start-up, Brand Development
Launching Brand Swagger
I was the key driver of this project, from hand-selecting the products to developing the brand and building relationships to handle fulfillment.
Let's Chat :)
04
Rocket Mortgage
Social Media Management, Campaign Support
Dream House Superbowl Campaign
During this time, I was managing the Rocket Homes social media channels. For this campaign, I was responsible for social amplification as well as community management of the public response.
05
Freelance
Website Design + Development, Local SEO, Google Business Optimization
Commercial Diving Washington
My first freelance client! I developed his web presence through a website and Google Business profile. The site was built for local service SEO, including location pages, keyword research, and service pages. Alongside the website, we optimized his Google Business profile. Establishing his web presence has doubled CDW's MRR, and he now ranks in the top 3 for critical local keywords.
06
Dynasty Financial Partners
Ga4 & Meta Business Manager
Digital Marketing Foundations
Within the Dynasty marketing agency, GA4 and Meta Business accounts were maxed-out Meta portfolios and GA4 accounts that prevented new creations. I solved this by migrating key meta portfolios into their client's own business managers and creating client Google accounts to host the Google Marketing toolkit. Along with this migration, I wrote detailed SOPs to streamline onboarding within digital marketing best practices.
A Few More Highlights
07
Freelance
Website, Copy Writing, Local SEO, Media Shoot
Modern Barber Co
Designed and developed this site while coordinating a media shoot for creative assets to be used across web and social. We also launched a review-generation campaign with a ‘tap to review’ sign. The results from this work have been rewarding: bookings increased so significantly that he is now looking to hire more staff. In the first month alone, we tracked over 70+ booking clicks.
08
SoFi
Community Mgmt, Research
Reddit Mgmt
I supported the community management team by responding to Reddit threads, engaging with the community, and pulling insights to share with product, brand strategists, and customer support.
09
Dynasty Financial Partners
Ad Creative, Keyword Research, PPC, Meta Ads, Landing Page CRO
Family Planning Campaign
For this campaign, I launched and tested multiple creatives via Meta ads. Alongside the campaigns, we optimized the landing page and set up a pixel for retargeting.
Some of my principles I learned spinning around the sun 25 times
Be a good human
Treat others the way you’d like to be treated. It is that simple.
Ignore the noise
You only have so much time and focus, and learning to quiet both external and internal "noise" will help you achieve what you desire.
Evolve or die
Get a little better every day, and when you look back, you’ll see you’ve grown into a better version of yourself.
Urgency within action
Progress comes from moving, not overthinking. Momentum is the teacher.
Let’s Get Personal
I find significant fulfillment in the incredible humans I surround myself with and the way experiences, mixed with mindfulness, shape reality. Outside of work, I spend my time with hobbies that keep me grounded, connected, and inspired from reef-keeping to music culture. These hobbies fuel my creativity and remind me that growth comes from both work and play.
Let’s Make {BLANK} Happen
Have a project in mind or just want to say hi? Reach out I’d love to hear from you.